What is the Rogers Main Street Master Plan?

The Rogers Main Street Master Plan is an initiative to create a viable, vibrant, and pedestrian friendly Main Street and heart for Rogers. It will reflect the values of the community, be unique to Rogers, and be something all individuals can take pride in. The Plan will study new housing options within the community, support local businesses and entrepreneurs with commercial spaces, and integrate a possible city government campus. With targeted redevelopment efforts, programs, and public-private partnerships, the area will maintain its historical character while improving buildings for decades to come.

Why now?

The City of Rogers faces an aging Main Street corridor which is currently in need of new investment. With the Fletcher Bypass beginning construction this fall, and opening in 2027, there is an opportunity to transform Main Street into a neighborhood that is more pedestrian friendly. Additionally, the development of a potential government campus along Main Street will shape this corridor for years to come. These two major investments spark an opportunity to revisit old plans, integrate new ideas, and create a singular, holistic vision for the Main Street area.

Who is leading the project?

Cardo and ISG will be working collaboratively with the City of Rogers and Hennepin County to create this Plan. Cardo is an urban design and town planning firm based in St. Paul, MN that focuses on fostering places that are sustainable, mixed-use, and vibrant. ISG is a multi-disciplinary architecture and engineering firm that will be focused on stormwater strategies for the project.

How can I get involved or share my feedback?

Individuals are encouraged to participate in the planning process from day one! You are invited to attend our first Open House on September 29th from 6-8 pm at the 21st Century Bank Event Center. Please head over to our Meeting Notes page to learn about upcoming and past events. If you’re unable to attend, don’t worry, you can always share your thoughts on the Map Feedback page or send us a comment on the Contact page.

How long will this process last?

The engagement process just kicked off in September of 2025 and will run through the end of the year. During this time, we’ll be hosting open houses and looking for your input!

How is this project funded?

The City of Rogers applied to and was awarded a $50,000 Hennepin Planning Grant in 2025, which will fund most of the initiative. In addition to the funds from Hennepin County, the City is also providing a smaller matching contribution.

How can I stay updated and learn about upcoming events?

Head to our Meeting Notes page where you can find up to date information about upcoming events and learn about past events. You can also visit the Contact page to connect directly with the project team.