What is the Rogers Main Street Master Plan?

The Rogers Main Street Master Plan is an initiative to create a viable, vibrant, and pedestrian friendly Main Street and heart for Rogers. It reflects the values of the community, is unique to Rogers, and is something all individuals can take pride in. The Plan studied new housing options within the community, supported local businesses and entrepreneurs with commercial spaces, and integrated a city government campus. With targeted redevelopment efforts, programs, and public-private partnerships, the area will maintain its historical character while improving buildings for decades to come.

Why now?

The City of Rogers faces an aging Main Street corridor which is currently in need of new investment. With the Fletcher Bypass slated to open in late 2026, there is an opportunity to transform Main Street into a neighborhood that is more pedestrian friendly. Additionally, the development of a government campus along Main Street will shape this area for years to come. These two major investments sparked an opportunity to revisit old plans, integrate new ideas, and create a singular, holistic vision for the Main Street area.

Who led the project?

Cardo and ISG worked collaboratively with the City of Rogers and Hennepin County to create this Plan. Cardo is an urban design and town planning firm based in St. Paul, MN that focuses on fostering places that are sustainable, mixed-use, and vibrant. ISG is a multi-disciplinary architecture and engineering firm that will be focused on stormwater strategies for the project.

How long did this process last?

The engagement process kicked off in September of 2025 and is now complete. Thank you to the over 200 individuals we engaged along the way! The final Master Plan was adopted by the City Council on April 14, 2026.

How was this project funded?

The City of Rogers applied to and was awarded a $50,000 Hennepin Planning Grant in 2025, which funded most of the initiative. In addition to the funds from Hennepin County, the City also provided a smaller matching contribution.